challenge
About
ViralHog is a video licensing company that specializes in licensing, monetizing, promoting and protecting video content. With over 40,000 videos currently uploaded to the website, ViralHog is one of the leading licensing companies in the world, working daily with industry leaders.
Project objectives
The client’s key business goals were to increase the number of videos submitted to the platform by creators, as well as increase the number of purchased video licenses.
Netguru’s task was to redesign ViralHog’s existing web application with these goals in mind, and with a mobile-first focus. The goal was to ensure a clear, user-friendly and consistent experience in line with current industry standards and best practices.
My role in the project
I led the UX-phase of the redesign for the ViralHog platform. My team diagnosed and addressed the platform's usability issues through an in-depth UX audit. Our primary focus was on mobile-first approach for the redesign, aimed at tackling significant business challenges, such as enhancing content discoverability and user engagement, while also increasing user trust and conversion rates for they key user types. We worked towards ensuring that the redesign provides a friendly and consistent user experience in line with current industry standards and best practices. Our work involved simplifying long and complex user flows, eliminating bottlenecks and preventing errors. We developed a new information architecture and navigation system to further improve the overall user experience.