For the last 4+ years I’ve been conceptualising and crafting digital products for clients across various industries. I worked as a UX/UI designer in a brand-led creative consultancy for 3 years where I’ve learnt how to approach new projects with curiosity, beginner mindset, empathy and great deal of positive energy. In 2016 I graduated from BA Graphic Design at Kingston University in London. The course has taught me Design Thinking and it’s indispensible value. It’s became natural to me to incorporate Design Thinking principles in every project I work on. I’ve also learnt how to think outside the box and follow my guts when experimenting and developing brilliant ideas and unique solutions.

I always strive to keep learning and grow, in every area in life. I constantly look for ways to challenge and improve myself as a designer. I love constructive criticism and always welcome feedback. I stay on top of the latest practices, patterns and trends by following design blogs, newsletters, participating in webinars, attending design community meet-ups and taking specialised courses.

I’m in my element when collaborating and working as part of a team. I tend to build open and informal relationships which I believe help reaching mutual goals effectively and efficiently. In my role I focus on balancing business goals and technical constraints while keeping user’s behaviours, motivations and needs a priority. Whenever possible, I use data-driven and iterative approach when designing experiences. I recognise great importance of an in-depth user research, truly enjoy performing it and then brainstorm solutions. I trust the design process, I follow the double diamond design model when solving users’ problems.